Coupons
Coupons are great tools in which consumers are given incentive to use which offer a reduced rate on a good or service. The reason why they are so good is because the affect of a coupon acts as a double edged swords, it allows the customers a discounted price and by doing this increases the amount of revenue a company experiences. This is also a very good tactic in which companies can use to combat an economically depressed time period in which people are relying on every penny to make ends meet. This does not only attract crowds during what one would declare a recession, or if the economy is in even worse shape a depression, but it also tends to attract the savvy frugal consumer. This type of consumer tends to be very important as it can be said that there could be a potential loyalty created between the consumer and provider of goods or services due to the discounted prices.
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Cash Back
This is a very similar program to coupons but provides customers with a different perspective on things; the reason why this is also very beneficial is because it gets customers in the door. Cash back incentives are not only used by businesses in the goods or services industry so to speak but can also be utilized by financial industries. A very good example of this would be the credit card industry, which commonly utilizes this program in order to again create customer loyalty as well as increase satisfaction while at the same time providing incentive to utilize the financing provided because they are accruing some sort of cash for the money that they are spending. Although this obviously benefits the credit card companies as they change the business allowing the consumer to use the credit card some sort of minuscule fee. Cash back incentives are a very genius tactic.
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