Using Online Coupons As A Marketing Strategy

Online coupons are hot. If you want you to grab the attention of a massive population of prospective customers, your business needs to be where they are: online coupon directories.

In case you're one of the many business owners who say, "I don't see my business as the coupon type", or "I'm afraid once I advertise with coupons, no one will come here unless they have a coupon", it's time to rethink your marketing strategy.

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There are basically 3 types of people when it comes to coupons.
The people don't go anywhere before they check to see if there's a coupon available.
The people who make decisions on where to go and what to buy based upon the availability of a coupon
The people who aren't the coupon type and simply feel adverse to presenting a coupon.

Those business owners who don't care to market with coupons are virtually giving up on the first 2 groups. The people in the first 2 groups, when armed with coupons for a competing business, will almost certainly go where they can use their discount.

Business owners who do market with coupons aren't giving up on any of the 3 groups. Plus, since group 3 isn't likely to use a coupon anyway, the availability of a coupons won't make a difference. That being said, here are some of the advantages of offering coupons online:
Far less expensive than printed coupons either in direct mail, newspaper or magazine
Online coupons can reach exponentially more people because there are no natural boundaries like their are in print media
Online coupons can be changed in an instant and don't require you to wait until the next printing
Online coupons are so popular. Millions of people are on the lookout for online deals
Local business information represents nearly half of all online searches. Who's going to get the business? The search results which offer coupons!
Positioning your coupons on an online directory will most likely attract exponentially more visitors than your stand alone website. This gives you the opportunity to be discovered by people would otherwise have never discovered you.
Most online coupon directories require users to register their name and email address. In some cases, when someone chooses your coupon online, the business is sent an email notification which includes users' name and email address which can be used for your own email marketing.

However beautifully created, most small business websites get little traffic and produce little or no results. Marketing your coupons on a local business directory, specifically one which is designed to market your coupons will bring more attention to your coupons, your website and your business.

Using Online Coupons As A Marketing Strategy

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Win-Win Discount Coupon Strategy

Want to hear a great way to get business and create satisfied customers? With this "50-50" coupon offering, everybody wins. Here's how it works: You send a limited offer to your list; let's say 100 coupons are available, and when they're gone, they're gone, until next time. People hurry to your website and those lucky 100 download the coupon.

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The coupon is worth double its face value. For example, the coupon costs ; with it, they can purchase worth of goods or services. The catch is that they must pay for it immediately--they don't simply print it and risk losing it or forgetting about it.

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You get your right away. The customer is motivated to make a purchase with you because she's essentially put down a deposit. Depending on what your product or service is, the average customer may very well spend above and beyond the . If you're a restaurant, for example, where a family of four will spend 0 on a nice dinner, they're getting a bargain because they've saved . And you've made a profit, plus you've gained four loyal customers. Everybody wins.

You can offer the coupon as part of your autoresponder series. This strategy works very well as a broadcast, as you can control the time frame of the offer and anticipate when the coupons will be purchased. If you don't have an autoresponder series, you may not be aware that 90% of your sales can ultimately come from your autoresponders! And if you don't have a list, there are some easy ways to start building one quickly.

Finally, if you don't have a professional copywriter creating customized marketing packages for you, now is the time to find one. Make sure you choose one who's familiar with autoresponders as a marketing strategy. Then go ahead and try the 50-50, win-win coupon idea. You have little to lose--and big profits and loyal customers to gain.

Win-Win Discount Coupon Strategy

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